Success Factors in Marketing
Marketing success depends on understanding customer needs, keeping them well informed about your products and services, and meeting their requirements adequately and competitively with superior offerings.
But the marketing channels and processes keep evolving with the emergence of new technologies. Sometimes these changes create confusion. Fundamentally, the role of marketing is to create awareness of an enterprises products and services, to convince its audiences that its offerings are better than competitors, and to persuade its prospects to buy it's products. Marketing is communication, and successful communication happens only from a deep understanding of customers and their needs. Therefore, success in Marketing depends on knowing:
The Internet revolution and new marketing channels such as eMail and Web have made information based marketing even more critical. In this new environment, marketing success also depends on:
Ultimately, marketing success depends on understanding customer needs, meeting their requirements by delivering superior products, communicating with them on a regular basis, driving prospects in to the sales cycle, and building long term relationships with target audiences.
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